Tuvak
Client:
Stereonoise
Year:
2022
Category:
Magazine layout
The word “tuvak”, in the Inuit culture, is used to describe two different types of ice. Tuvak is a branding project for a refrigerating company whose priorities are sustainability and innovation. Ice, as a concept, not as a characteristic.
The word “tuvak”, in the Inuit culture, is used to describe two different types of ice. Tuvak is a branding project for a refrigerating company whose priorities are sustainability and innovation. Ice, as a concept, not as a characteristic.
The logo of Tuvak represents two things. First, the Inuit culture, as it recreates the silhouette of an igloo, a winter dwelling made of snow. The igloo is at the same time, a bigger seal taking care and kissing a younger seal. This represents the company’s values and point of view. The business cards are made with thermal ink, which appears when you apply heat to it, to strengthen the core business concept. This concept is reinforced throughout the different elements in the webpage.
